Introduction to the course
As its name stands for it, online acquisition is about getting customers thanks to the different online channels your organization is going to use. In this course we will see the different things you have to know before starting investing money and energy within them, then we will see the different acquisition channels that you can use to bring leads. Once leads will be on your website, we will see how you can convert them, make added value from them and turn them as ambassadors. Last but not least, if you are performing online acquisition for a client we will see how you can show them the results of your work.
I really hope you will enjoy this course as much as I did when I built it.
A huge thanks to Lukas Winkler who helped me several times to set Mautic on my server so as regenerating the FLOSS Marketing School server.