Year 1 - UE 02 - Search Engine Optimization

Topic outline

• Search Engine Optimization
  

  Search Engine Optimization

  Welcome to this course about Search Engine Optimization. Search Engine Optimization is probably one of the most dynamic and exciting digital marketing channel, it is half technical and half marketing and allow you to touch many aspects of digital marketing in general. Hope you will enjoy it.

  • Announcements Forum
  • Syllabus URL
  • Slides URL
• Introduction to search engines
  

  Introduction to search engines

  • Introduction to Search Engines Page
  • SEO vocabulary Page
  • YaCy: an Open Source search engine Page
  • How to install YaCy on your computer? Page
  • Understanding crawling and indexing Page
  • Understand a search engine algorithm ranking algorithm Page
  • Optimizing your content Page
  • Technological optimizations Page
  • Making your website popular Page
  • Studying your market Page
  • YaCy search operators Page
• Scrapy
  

  Scrapy

  • Checking your website automatically with Linkchecker Page
  • Analyzing your SEO data with Scrapy Page
  • A simple example to browse URLs with Scrapy Page
  • Testing your spider script with Scrapy shell Page
  • Xpath and CSS selectors in Scrapy Page
  • Crawl a website with Scrapy and get valuable SEO data Page
• Practising Search Engine Optimization
  

  Practising Search Engine Optimization

  Not available
• Open Source tools
  

  Open Source tools

  • SEO Panel Page
  • Asqatasun Page