Year 1 - UE 03 - Online Advertising

Topic outline

• Online Advertising
  

  Online Advertising

  
  

  • Announcements Forum
  • Syllabus URL
  • Slides URL
• Understand Search Engine Advertising programs
  

  Understand Search Engine Advertising programs

  • An introduction to Ad networks Page
  • Online advertising vocabulary Page
  • An introduction to Revive: an Open Source Ad Server Page
  • How search engine advertising program are working? Page
  • Installing Revive on your local server Assignment
• Publishing your first ads
  

  Publishing your first ads

  • Publishing your first ads Page
  • Publishing your first ad Assignment
  • How to create a static banner ad? Page
  • Design a banner ad Assignment
  • Conversion tracking explained Page
  • Tracking campaign ads with URL parameters Page
  • Understand how cookies are working in advertising Page
  • Best practices when managing an online advertising account Page