Define and implement your goals and your measurement plan

For a website you own and/or you have the control on, you will:

  • define the business objectives of the organization and explain if they can be achieved on the website/app you have access to.
  • define and implement the website goals.
  • define and implement the measurement plan.

What you need to deliver:

  • a spreadsheet which include the definition of the business objectives in the main sheet, the definition of the goals in a second sheet, the definition of the measurement plan in a third sheet.
  • the link to a video showing how you implement one tag of your measurement plan. You will the link to text file.
  • You will zip the spreadsheet and the text file that you will submit as one file.