Year 1 - UE 05 - Digital Analytics

According to the data you are collecting about your website, you will export a set of data and import them within a spreadsheet software such as Libre Office Calc.

You will select the metrics that you consider are the most important and you will make some hypothesis or trying to draw conclusions about them.

For example: those data are showing that the bounce rate is very high for page /my-example.html, I suspect that this is due to the sources of traffic coming to it which are bots traffic. The second graph is indeed showing that bots are responsible for it, without them the bounce rate is close to other pages.

What you need to deliver