Year 2 - Online Acquisition

When we talk about online acquisition, it is not only about lead generation website. It can also be about building your own e-commerce website. When you think about e-commerce you are already playing within another category as it implies additional technologies, additional channels, additional responsibilities and costs.

As your budget may be close to zero if you have in mind education only, one nice way to discover eCommerce is to use the WooCommerce plugin.

WooCommerce is a free plugin for WordPress which will transform your website in a true eCommerce platform.

I strongly advise you to install it locally as it will bring you all the UI features in order to start thinking as an eCommerce website owner.