An introduction to Revive: an Open Source Ad Server
As previously mentioned, most of companies will rely on existing and popular ad network such as the one of Google in order to host ads.
There are however some issues to do so:
- You do not control the data of your visitors.
- You cannot fix the price as you want.
- The third party player will always get a part of your revenues.
- You cannot develop any extra features.
By chance, there are technologies out there that you can use in order to build your ad network. Revive is one of them, release under the GPLv2 license it allows you to host your own ad network and manage it from your own server.
In order to know more about it: https://www.revive-adserver.com/