About business models
The first thing to understand is that nothing is for free on the internet as hosting and processing data cost money (web hosting, domain names, people working on the infrastructure). That's why you often here that "when it is free, it means that you are the product").
- https://www.wikipedia.org is living thanks to the donations coming from anyone.
- https://www.qwant.com is making revenues from ads coming from Microsoft and displayed when someone is performing a search.
- https://impots.gouv.fr, the French tax system is living from public funds, coming from the tax that people are paying.
- https://www.lefigaro.fr, is making a living from the paid subscription offers it has.
- https://www.trucsdegrandmere.com, works thanks to ads which are displayed on the website.
- https://www.amazon.fr is making money based on the commissions of each transaction.
Note that it would be a similar configuration if we were talking about software development (you need to pay the developers working on the project and the marketing/communication associated to it) so as for mobile app (indexing on the stores, paying developers and so on).
As we just saw building up a website, a software, a mobile app has a cost, in order to get your return on investment, you need to define a business model. In order for this business model to work, you need clients, and in order to reach your clients you need to define a marketing strategy.
Which difference between a marketing strategy and an e-marketing strategy?
- Word to mouth.
- Search Engine Optimisation.
- Sponsored listing.
- Social networks.
- Affiliate marketing.
- Video marketing.
- Marketplaces/Price comparison websites.