SEO vocabulary

Search Engine Optimization is a trendy topic, so don't be surprised to hear a lot about different words and terms which are specific to this environment. Here is below a non exhaustive list.

Anchor text: the text of a link, the one which appear to human being.

Backlinks: it corresponds to the links which are pointing to a given web page.

Black hat techniques: techniques used to cheat within the search engine rankings.

Bots: also called crawlers, robots, spiders. Automatic program which look at web pages.

Cloaking: a black hat technique for search engines to see a content that you don't want to show to human being.

Crawl: corresponds to the fact that a bot is visiting a web page/resource.

Duplicate content: the fact that a content similar to the one you published is already available online (either through your website or not).

Grey hat techniques: search engines are not banning yet those techniques to rank websites higher but may do it in the near future.

Index: corresponds to the database of search engine. When your page is within this database it is indexed, when it has been kicked out it is de-index.

Keyword density: the number of time a given keyword appears on a web page.

Keyword stuffing: it means that you inserted too many times the same keyword. As a result your content is not digest and you get penalized because you tried to cheat on search engines.

Meta data: relates to data about a given page, not visible directly to the internet user but visible within the source code. Mainly used by robots.

Organic results: it refers to the SERP without paying.

PageRank: Google's innovation which make them popular as a search engine. It consisted in giving more values to some websites based on links they were receiving.

Rich snippets: extra data which can be inserted within the SERP, such as feedbacks, votes...

Robots.txt: a file to give directives to search engines robots.

Search: also named query, it corresponds to what people are searching for.

Search operators: special commands, search users can type in order to customize their search.

SEO: Search Engine Optimization. Methods used in order to make organic listings more visible within search engines.

SEA: Search Engine Advertising. Doing advertising thanks to search engines.

SERP: Search Engine Results Page, it correspond to the page listing the results of a search within a search engine.

Search operators: special commands used to filter SERP when doing a search.

Sitemap: an HTML or XML document listing all the individual URLs of a website.

Snippet: it corresponds to what search engines are listing within the SERP as an extract of your web pages.

Title tag: it corresponds to the title assigned to a web page.

White hat techniques: good practices recommended by search engines in order to rank a website within the search engine results pages.

Last modified: Thursday, 6 August 2020, 12:21 PM