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Year 1 - UE 05 - Digital Analytics
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Year 1
Digital Analytics
Introduction to the digital analytics course
Syllabus
Syllabus
This syllabus describes what you will learnt during this course.
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https://nextcloud.floss-marketing-school.com/index.php/s/7rDbc4SWTwSJ37K
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Digital analytics slides
An introduction to Digital Analytics
Digital Analytics vocabulary
An introduction to Digital Analytics and privacy
Consent manager
How Digital Analytics trackers are collecting data?
Server Log Analytics
Page Tagging Analytics
Understanding cookies
Trackers are everywhere
Explain what is Digital Analytics to a person who does not know about it
Understanding Digital Analytics
Differences between proprietary analytics software and Free software and open source analytics
Why using solutions such as Google Analytics is bad for our economy?
An introduction to Matomo Analytics
How to migrate from Google Analytics to Matomo Analytics?
An introduction to Countly
How to install Matomo Analytics on a local server?
Installing Matomo through Docker
How does Matomo Analytics work?
How to contribute to Matomo?
Customize the template of Matomo Analytics
How to create a plugin from scratch within Matomo Analytics?
Installing Matomo on your local server
Learn how to define and implement a measurement plan
How to define goals in Matomo?
An introduction to Tag Management Systems
An introduction to Matomo Tag Manager
Measuring goals with Matomo Tag Manager
Data attributes and CSS selectors within Matomo Tag Manager
Understanding the data layer
Adding a trigger template within Matomo Tag Manager
Dev, Staging and Live environments explained within Matomo Tag Manager
Implementing a tracking code from the outside
Debugging a tracking code
The Matomo Tracking code checklist
Use case: how to track an information portal with Matomo Analytics?
Define and implement your goals and your measurement plan
Digital Analytics features
Custom alerts in Matomo
Segments in Matomo
Regular expressions (REGEX)
Events in Matomo
Tracking goals and events in Countly
E-commerce in Matomo
URL campaign tracking in Matomo
Matomo APIs
Introduce the feature you want
Browsing the Matomo UI
Data Analytics culture
A data visualization with Matomo and Libre Office Calc
Browsing the Matomo UI
Data visualization
Taking decisions
Testing
How to measure what is happening on external websites?
Importing logs within Matomo Analytics
Understand how graphs are made on Analytics solutions
Creating real time alerts
Using Matomo with WordPress
How to generate fake data in Matomo for testing?
Tracking a physical document with Matomo Analytics
How to make the Matomo tracking code load faster?
Queued tracking explained within Matomo Analytics
Matomo and LDAP
Practical exercises about Matomo Analytics
Passing a certification program
An introduction to Github.com: the Matomo project
Practising eye tracking
Demystifying heatmaps
Digital analytics slides ►
Digital Analytics
Introduction to the digital analytics course
Part 1 - Introduction to Digital Analytics
Part 2 - introduction to Free software Analytics
Part 3 - Goal definition and measurement
Part 4 - Data processing
Part 5 - Make the data speak for you
Part 6 - Transform your data into actions
Certificate of achievement
Going further with Matomo Analytics
Going further in Analytics
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