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Year 1 - UE 03 - Online Advertising
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Year 1
Online Advertising
Online Advertising
Syllabus
Syllabus
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Slides
An introduction to Ad networks
Online advertising vocabulary
An introduction to Revive: an Open Source Ad Server
How search engine advertising program are working?
Installing Revive on your local server
Publishing your first ads
Publishing your first ad
How to create a static banner ad?
Design a banner ad
Conversion tracking explained
Tracking campaign ads with URL parameters
Understand how cookies are working in advertising
Best practices when managing an online advertising account
Slides ►
Online Advertising
Online Advertising
Understand Search Engine Advertising programs
Publishing your first ads
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