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Year 1 - UE 03 - Online Advertising
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Year 1
Online Advertising
Online Advertising
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◄ Syllabus
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Syllabus
An introduction to Ad networks
Online advertising vocabulary
An introduction to Revive: an Open Source Ad Server
How search engine advertising program are working?
Installing Revive on your local server
Publishing your first ads
Publishing your first ad
How to create a static banner ad?
Design a banner ad
Conversion tracking explained
Tracking campaign ads with URL parameters
Understand how cookies are working in advertising
Best practices when managing an online advertising account
An introduction to Ad networks ►
Online Advertising
Online Advertising
Understand Search Engine Advertising programs
Publishing your first ads
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