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Year 2 - Online Acquisition
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Year 2
Online Acquisition
Introduction to the course
Slides Online Acquisition
Slides Online Acquisition
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https://nextcloud.floss-marketing-school.com/index.php/s/aAo4EXPBqX4oDF7
link to open resource.
◄ Syllabus online acquisition
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Syllabus online acquisition
Working methodology
Dealing with HIPO
A working methodology example for a Social Media Optimization strategy
Design your own working methodology
Online acquisition channels
Having your own website
Having your own e-commerce website
Testing your knowledge about online acquisition channels
What is MAUTIC?
MAUTIC installation
Landing page optimization
How to design landing pages in MAUTIC?
Taking pictures for your website
Design a website people will love
Design a landing page
Managing a CRM
Importing data within an information system
Understanding retargeting
Trying to keep your visitors on your website no matter what with wBounce
Give your own definition of a CRM
How to increase your revenues?
Identify how your favorite website is making you spending more.
Getting references/reviews/study cases/ambassadors
Ask for a review
Showing the results to your client
Showing results to a client
Working methodology ►
Online Acquisition
Introduction to the course
Working methodology
Acquisition
Activation
Retention
Revenue
Referral
D day
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